Extract
To create the showcase and crowdfunding site for the startup Pilo, I addressed the following challenges:
- Information Architecture: Organizing a large amount of content to effectively guide attention.
- Simplification of Information: Presenting the technological aspects of the product clearly and impactfully.
- Email Acquisition: Designing a playful questionnaire about user needs to encourage users to provide their email addresses.
- Brand Identity Expression: Creative choices (iconography, animations, etc.) aligned with the brand’s universe."
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