Explore, reinvent and share: my path

With over 6 years of experience in digital roles (product design, product management, IT consulting), in both startups and companies with complex functional landscapes, I can support your Product team from the Discovery phase through to Delivery, building a long-term collaboration along the way.

background

Graduating from Kedge Business School in 2016 with a specialization in marketing and communication, I focused my studies on fields closely related to Growth, UX and visual design.
‍

I started UX during my apprenticeship in the IT communication and marketing department at EDF, where I conducted my first user studies to enhance the user experience of collaborative tools.
‍

Subsequently, I built skills in product design through my roles as an IT Consultant and Product Owner, where I gathered and analyzed user and business needs for SaaS solutions. I developed expertise in organizing workshops to foster collective intelligence, agile project management, and prioritizing actions and features in roadmaps and sprints. I also contributed to project scoping, writing specifications and user stories, testing, and coordinating with developers.
‍

Throughout my roles in product design, I worked on complex SaaS solutions, strengthening my UX and UI expertise from Discovery to Delivery for both web and mobile application. For some projects, I successfully identified and integrated various needs while ensuring accessibility and consistency across dense application platforms, designing modular, scalable navigation and components adaptable to different user profiles, device sizes, and features.

‍

Outside of work, I enjoy traveling and volunteering in the field of education.

‍

Thank you for reading. You can contact me on LinkedIn here or via email at laura.gerber63@gmail.com.

‍